Lynn Moore is the heart and soul of Moore Marketing. Managing the creative process is a skill Lynn has honed since she began her career in graphic design management over 20 years ago. With an in-depth understanding of project management and graphic production, Lynn transformed her experience into the virtual world, translating her knowledge into marketing insights that leverage technology and interactive media.
In 2007 Lynn began her partnership with Constant Contact, offering entrepreneurs award-winning email campaigns that track open rates, enable social sharing and more.
In addition to websites, Lynn creates comprehensive marketing campaigns including traditional print, blogs, Facebook, LinkedIn and Twitter, completing a circuit of marketing connections that drive sales.
Lynn’s background includes extensive experience managing creative services for large employee benefits websites for such clients as Citibank, Merrill Lynch and General Electric while she served as a consultant for William Mercer. In 2006, Lynn was selected by a prominent ad agency as the interactive project manager of a $3-million online advertising campaign for Schick Quattro razors. The ad buy consisted of banner ads, online sweepstakes, webisodes, and promotional games.
In addition to numerous websites Lynn has managed from concept to completion, she was instrumental in the launch of Bob Greene’s Best Life Diet website, the popular site of Oprah’s diet and fitness guru, Bob Greene.
A guest lecturer at University of Connecticut, Lynn is also available for speaking engagements.